E-commerce, Virtual Commerce or Distance Commerce is a form of business transaction carried out in a non-face-to-face manner via the Internet.
Depending on the type of partners involved in the transaction, E-Commerce can be called B2B, between two companies, or B2C, between a company and a private consumer.
Driven by the COVID confinement, Online Sales show a well highlighted growth since 2020, when many shoppers made their first purchase online, maintaining the trend although at a slower pace.
Today, for any retailer, online presence with a transactional website is no longer an option, but a profitable and mandatory sales channel part of the omnichannel strategy.
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